Maria Matthews brings over 18 years tourism industry experience to the table. Since graduating from Southampton University in 1992 with a Tourism Management BA (Hons) Degree she worked for 7 years for British Airways and British Airways Holidays before emigrating from the UK to Canada 9 years ago to set up Vision The Atlantic Canada Co. - A receptive wholesale Tour Operator that specializes in packaging and selling Atlantic Canada Travel product to the International Travel Trade.
In 2007 Maria joined Humber Valley Resort as the Travel Trade Sales Manager where her efforts significantly increased trade awareness of the West Coast of Newfoundland in general and the resort in particular. Maria has maintained these relationships in anticipation of continuing the rental services not being pursued by the Resort's new management.
She is the current chair of the Western Destination Marketing Organization, vice president of the Provincial tourism industry association (Hospitality Newfoundland & Labrador), was a steering committee member of the Provincially led product development study as well as the Winter tourism strategy and is the current Industry Overseas representative for Newfoundland & Labrador on the Atlantic Canada Tourism Partnership. In addition she has been a leading member of the Humber Air Direct campaign to bring back the direct flight from the UK.